Adding eCommerce to an existing website

Adding eCommerce to an existing website

In case you are using your site as a powerful marketing tool at this moment or you use it to provide useful information to your customers, it is the right time to enter the next phase in this process – adding eCommerce. Truth be told, it is not difficult to sell services and products online and there are so many great eCommerce tips found online that can help you. Services that come in digital form (coaching, consulting etc.), information in the form of DVDs, eBooks, products associated with your business (if you are a dentist, you can sell dental products), products found in your physical store – these are just some of the things you can sell online.

In order to add eCommerce to your website, you will have to analyze some eCommerce solutions. Opting for specialized eCommerce software will make this process much simpler and you will get a chance to setup an online store in a matter of hours. Some good examples of eCommerce software solutions include Shopify, WooCommerce, ProStores, and Magento. Of course, if you don’t want to setup an online store on your existing site, you can try the global online marketplaces like Amazon and eBay.

After that, you must select a shopping cart. In case you choose to use some of the dozens of shopping cart packages found in the market, you can expect to get a pre-made shopping system that will accept debit and credit cards as well as PayPal. There are many companies that provide services like this and eJunkie is a good example. Those who want to sell over ten products should choose a shopping cart that comes with upselling and cross-sell features. Doing business online is all about boosting sales and upselling.

Finally, if you are adding eCommerce to your website, you will have to analyze the payment solutions you have. Visitors will expect to get a chance to use their debit/credit cards when they are buying stuff over the Internet. If you want to accept these cards, you will have to get an online merchant account with the help of your bank or some other organization. Don’t forget that there are credit card processing services that provide merchant accounts like Intuit QuickBooks Merchant Service, Flagship Merchant Services, and Merchant Accounts Express. Each of these solutions comes with specific advantages and a small number of disadvantages. It all depends on the size and type of your business.

Leave a Reply

Close Menu